Connecting with the right people in the right place and at the right time serves as an important component for the growth of any business. Given this, Digital Marketing has a significant role to play. Having grown tremendously over the past few years, Digital Marketing has not only helped businesses focus on their target audiences using the Internet and Online based digital technologies but has also brought high revenue with little investment. With such benefits to offer along with easy control and easy-to-monitor ability, it is quickly becoming one of the most sought-after Careers.
The demand for digital marketing experts in India has been greatly boosted by the country’s rapid growth in Internet users. As per the data, the country had 658 million internet users as of January 2022.
With this number in mind, it is quite evident that promoting businesses online will increase the demand for the product. And to meet this demand in the digital sphere, digital marketing experts are needed.
Careers in Digital Marketing
When it comes to digital marketing, there are countless employment options. Candidates from all walks of life who are interested in digital marketing can choose from among the best-paying jobs in this industry.
Search Engine Optimization Specialist: Average Annual Salary: Rs. 5,00,000
An SEO Specialist has expertise in Search Engine Optimization. He/she researches and analyzes the trend to raise the website rating of a company on search engines like Google. The research on the most common and pertinent keywords and then attempt to incorporate them into web pages in the appropriate way.
Social Media Marketer: Average Annual Salary: Rs. 5,60,000
With the growing influence of social media, this job role is the most in-demand. Every business, small and large, now employs a social media marketer to advertise its goods and services on social media channels. According to research, there are currently more than 350 million social media users in India, and that figure is predicted to increase.
Content Writer: Average Annual Salary: Rs. 4,00,000
Not just in movies, but also in digital marketing, “Content is the King.” One of the key elements used to rank a website or blog in search results is the quality of its content. A firm unquestionably requires people who can create attractive, relevant, and high-quality content for its website.
Digital Analyst: Average Annual Salary: Rs. 7,19,444
Businesses cannot simply adopt digital marketing strategies based on their generalized assumptions about user behavior. To move forward with any marketing strategy or plan, they need data, statistics, and results that can be verified, and this is when a digital analyst is needed. They collaborate with the marketing team and conduct research on current marketing trends and techniques.
E-Commerce Manager: Average Annual Salary: Rs. 9,08,287
They primarily work in an industry that sells a product. They design and formulate strategies, business plans, and procedures to ensure the practicality of their company’s online shops and adjacent platforms.
These are some of the highest-paying positions in digital marketing that you might want to think about pursuing as a career. A career in digital marketing is undoubtedly filled with a wide range of opportunities and prospects for growth, as the future is digital.